Guides
How to Grant Access to Google Merchant Center
GMC
How to do it?
In order to effectively manage your products and connect them with Google Ads, we need access to your Google Merchant Center account. Here’s a simple guide on how to grant us access.
What we’ll need:
Access to your Google Merchant Center account: https://merchants.google.com
Our agency email: trojanovicsimon@gmail.com
GMC
Step by step
1. Sign in to Google Merchant Center
Go to https://merchants.google.com and log in with your Google account.
2. Click the gear icon ⚙️
In the top right corner, click ⚙️ (Settings) and select Access control.
3. Click “+ Add user”
In the top right, click the + button to add a new user.
4. Enter details and set permissions
Enter our email: trojanovicsimon@gmail.com
Select access level: Admin (so we can manage feeds, connections, and ad campaigns).
5. Save changes
Click Add user. Done!
Optional – Link to Google Ads
If we also manage your Google Ads campaigns, you need to link your Merchant Center to your Google Ads account:
In the GMC menu, go to Settings > Linked accounts
Click Google Ads and enter our account ID (e.g., 123-456-7890)
Send the request – we will confirm it on our side