Ditch the Company Blog, Build B2B Media: Why Niche Newsletters Win
Let’s be completely honest. Your company blog, where you proudly announce that the company won a “Company of the Year” award or post smiling photos from your last team-building event, doesn’t really interest anyone outside your office. Customers don’t go there, and it doesn’t move your business forward. Successful B2B brands today are radically changing […]
The Zero-Party Data Era: Win Quality Leads With Quizzes, Not Pop-Ups
With growing privacy demands and the gradual phase-out of tracking technologies, the way businesses collect customer data is changing too. In earlier articles we covered Consent Mode and the limits of analytics. This time we’ll tackle a practical question: How do you get visitors to share their data with you voluntarily? The answer may be […]
Boring E-books Are Dead: 4 Lead Magnets That Actually Get Emails
Picture the “Downloads” folder on your computer or phone. How many 30-page e-books titled “The Ultimate Guide to Something” are sitting there that you never actually opened and read to the end? Exactly. We recently explained why collecting so-called zero-party data directly from customers is absolutely crucial for your business. Today, we’ll build on that […]
Customer Onboarding: 3 Emails That Turn One-Time Buyers into Fans
Picture a typical purchase. A customer adds a product to the cart in your store, pays, and then two cold emails land in their inbox: “Your order No. 12345 has been received” and, a day later, “Your package has been handed over to the courier”. Then silence. A month later, you try to sell them […]
Interactive Emails: Let Customers Shop Right in the Inbox
Picture this: in the morning, you open Gmail on your smartphone. You see an email from your favorite brand featuring a new sneaker collection. Instead of clicking a link, waiting for the website to load, accepting cookies and hunting for the product, you pick your size and color right in the email, add the product […]
Zero-Party Data: How to Get Customers to Share Their Data Willingly
Imagine your ideal customer sending you, unprompted, a list of exactly what they want to buy next month, their clothing size, the problem they’re dealing with right now, and their budget. Sounds like a utopia from a marketing textbook? Not at all. The era of quietly spying on users through third-party cookies is definitely over, […]
Email Marketing for Online Stores: 5 Automations You Need
Imagine a salesperson who never sleeps. They thank every new customer for their purchase, politely remind people who left products in their cart, and invite back those who haven’t bought from you in a while. And they do it all on their own, with no overtime and always at the right moment. That’s exactly how […]
Why One Email Address Is Worth More Than Your Instagram Followers
The harsh truth about your followers Imagine you have a LinkedIn company page with 10,000 followers. You’ve spent years building it. You’re proud of it. But tomorrow morning, LinkedIn decides to change its algorithm (as it has done many times before). Your reach drops from 50% to 2%. Or worse – your account gets blocked […]
Email Marketing Automation: Save Time and Boost Engagement
Sending every customer the right email at the right moment by hand is impossible. Welcoming a new subscriber, reminding someone of a forgotten cart, saying thanks after a purchase: automation can handle all of that for you. In this article, you’ll learn how it works, which automated emails to set up first, and which mistakes […]
Interactive Emails: Polls, Buttons and Mini Apps in the Inbox
Email marketing stopped being just about text messages with a link to your website a long time ago. Modern marketers use interactive emails that let recipients engage right from their inbox. These emails increase engagement, improve open and click rates and give customers a better experience. Imagine your customer can: That’s the power of interactive […]