The Role of Social Media in Marketing: How It Drives Brand Growth
Your competitors are collecting reviews, messages and orders through Facebook and Instagram, and you’re still wondering whether it’s even worth it? Today, social media isn’t just a place for photos from the company party. It’s where people find out about a brand, check it out and often message it for the first time. In this […]
The Complete Guide to Online Marketing for Business Growth
Online marketing at a smaller business often looks like this: a bit of Facebook, an occasional ad, a website from a few years back and a feeling that “it just isn’t working somehow”. The problem usually isn’t one channel – it’s the lack of a system. This guide walks you through four steps – from […]
Hire a Jack-of-All-Trades or an Agency? The Math of Marketing
The business is growing, and the owner realizes there’s no longer time for marketing on top of everything else. The first thought is usually: let’s hire a marketer. The job ad lists social media, articles, PPC campaigns, product photography, and “occasional” website updates, and the search is on for one person who does it all. […]
New Year’s Wish: The Courage to Slow Down and See What Matters
Day one, a clean desk. January 1 has a special kind of magic. It’s the one day of the year when we feel anything is possible. When old mistakes stayed behind yesterday and 365 blank pages lie ahead of us. At Tronos, we usually start the year with spreadsheets, strategies and KPIs. But this year, […]
Christmas: A Reminder of Why We Do All This
When someone says December 24, most of us picture the smell of cinnamon, twinkling lights, family laughter and that one single day of the year when everything somehow slows down on its own. The rush melts away, work emails stop pinging, and even the world of marketing and digital goes into “offline” mode for a […]