The End of “Just Google It”: Why People Search on Reddit and TikTok
When was the last time you typed something like “best B2B CRM system” or “XY coffee maker review” into Google and got a real, human answer on the first click? If you’re like most buyers today, probably a very long time ago. Instead of an answer, you had to scroll past four sponsored links and […]
The End of the Follower Era: Why Your Follower Count Means Nothing
If you’ve ever run a company’s social media, you know the obsession. Every month, management reports celebrated that the company’s LinkedIn or Instagram had grown by another 500 followers. The magic 10,000-follower mark was the ultimate goal, the point where B2B inquiries were supposed to start pouring in automatically. Today, that model is dead for […]
Imperfection as Strategy: Why “Ugly” Phone Videos Beat Studio Content
Remember when shooting a single company video meant renting a studio, hiring a three-person crew, setting up professional lighting and spending weeks in post-production? Today, thanks to AI, you can generate that luxury in three minutes. AI will create a synthetic avatar with flawless diction, light it like a movie set and put grammatically perfect […]
B2B Ads on TikTok and Reels: Why Polished Corporate Videos Fall Flat
Every B2B company has one “skeleton in the closet” in its marketing plan: TikTok and short-form video. People whisper about it in meetings, everyone knows they should be there, but in the end it always gets swept under the rug with the same excuse: “Our clients are serious executives. We’re not going to dance around […]
Dark Social: Why Your Best Deals Never Show Up in Google Analytics
Picture this: you close a lucrative B2B deal with a huge client. You’re thrilled, and you rush straight into Google Analytics 4 to find out which of your expensive ad campaigns brought them in. You open the report, and all it says is: “Direct Traffic.” The client simply “appeared.” We’ve talked before about why likes […]
B2B Ads on TikTok and Reels: Why Corporate Videos Fail
Picture this: you invest thousands of euros in a glossy corporate video. It has drone shots of your headquarters, smiling actors in suits, and a deep voice in the background talking about “innovative, comprehensive solutions.” You run it as a paid ad on TikTok and Instagram Reels, expecting a flood of B2B inquiries. The result? […]
Video Testimonials: How to Get Authentic Reviews Customers Believe
Imagine browsing an online store and seeing this next to a product: “Great product, fast delivery, highly recommend. – Ján, Bratislava.” Do you believe it? Probably not. Maybe a real Ján wrote it, but it could just as easily have been the store owner or a clever student on a summer job. With the arrival […]
B2B Social Selling on LinkedIn: Stop Spamming and Build a Community
Picture this: you connect with someone new from your industry who seems likable at first glance. Two seconds later, a message pings. You open it and see five paragraphs of obviously copy-pasted text offering you software or services you never asked for. Your reaction? Ignore it, or just remove them from your connections. If this […]
Short Video Rules Marketing: TikTok, Reels and YouTube Shorts
You create beautiful Instagram graphics, you sweat over every caption, you tweak the colors until they’re perfect – and your post still reaches barely a few hundred people? The problem isn’t your product. The problem is that the algorithms have changed. Social networks today work like entertainment platforms, not bulletin boards for ad flyers. Their […]
Why Is Nobody Reading Your Posts? The Anatomy of a Perfect Post
You know the drill. You spend an hour perfecting a photo and another hour writing the caption. You hit “Publish” and wait for the reactions. Two hours later, you’ve got five likes – one from a coworker and one from your mom. In this article, we break down what makes a post that people stop […]