Hire a Jack-of-All-Trades or an Agency? The Math of Marketing

Najať „človeka na všetko“ alebo agentúru? Matematika marketingu, o ktorej sa nehovorí.

The business is growing, and the owner realizes there’s no longer time for marketing on top of everything else. The first thought is usually: let’s hire a marketer. The job ad lists social media, articles, PPC campaigns, product photography, and “occasional” website updates, and the search is on for one person who does it all. […]

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