The Role of Social Media in Marketing: How It Drives Brand Growth
Your competitors are collecting reviews, messages and orders through Facebook and Instagram, and you’re still wondering whether it’s even worth it? Today, social media isn’t just a place for photos from the company party. It’s where people find out about a brand, check it out and often message it for the first time. In this […]
The Complete Guide to Online Marketing for Business Growth
Online marketing at a smaller business often looks like this: a bit of Facebook, an occasional ad, a website from a few years back and a feeling that “it just isn’t working somehow”. The problem usually isn’t one channel – it’s the lack of a system. This guide walks you through four steps – from […]
Words That Open Wallets: 3 Copywriting Formulas the Pros Use
Why you shouldn’t look for Shakespeare in marketing When business owners have to write copy for their website or an ad, they often get stage fright. They try to be creative, funny or sound extremely smart. The result is sentences like: “Our company implements innovative paradigms in the field of comprehensive solutions…” The customer doesn’t […]