Product Photos for Your Online Store: Supplier, DIY or Photographer?
In an online store, customers can’t pick up the product, so your photos do the salesperson’s job. You have three options: use photos from your supplier, take them yourself or hire a photographer. Each has its place, and in practice they’re often combined. In this article, you’ll find a comparison, what to watch out for […]
Marketing for a Small-Town Business: How to Win Local Customers
In a town like Bardejov, Svidník or Stropkov, people know each other and a good reputation spreads on its own. Even so, before they call, many people pull out their phone and type “auto repair Svidník” or “hair salon near me” into Google. In this article, you’ll find out what works for marketing in a […]
Facebook Ads Not Bringing In Customers? Common Setup Mistakes
Your Facebook and Instagram ads are running, the likes keep coming, so do the clicks – but customers are nowhere to be seen. The problem is rarely that “Facebook doesn’t work.” More often, it comes down to a few setup mistakes you can find and fix. We’ll go through them in the order worth checking […]
Social Media Management: What to Do Yourself and What to Outsource
You can run your company’s Facebook and Instagram yourself, with an agency or with a mix of both. The question isn’t “all or nothing,” but which tasks you do best and which ones waste your time and money. In this article, you’ll find how to split the tasks, situations where an agency isn’t worth it […]
How to Choose a Newsletter Tool for Your Business or Online Store
Most businesses choose a newsletter tool once and then live with it for years – along with the contact database, templates and automations. Switching to another one means moving contacts along with their consents and rebuilding automated emails from scratch. In this article, you’ll find the criteria for choosing a tool and a way to […]
Shoptet or WooCommerce: How to Choose an Online Store Platform
Choosing a platform for your online store is a decision you’ll live with for years. You can switch later, but it costs time, money and the hassle of moving data and redirecting URLs. In this article, you’ll find a fair comparison of Shoptet and WooCommerce, the situations where each platform fits, and the questions to […]
Website Builder or WordPress: What to Build Your Business Site On
You want a business website, and you’re deciding whether to put it together in a website builder like Wix or Webnode or to go with WordPress. Either way is fine as long as it fits what you expect from your website. At Tronos, we build websites on WordPress, so we’ll say it up front: for […]
How to Build an Online Store Step by Step: From Idea to First Order
You can launch an online store in a hurry or after long preparation, and both can make sense. The difference is how many things you think through in advance and how many you’ll have to fix as you go. In this article, you’ll find the process from idea to first order, plus the questions to […]
What Determines Website Cost and Why Agency Quotes Vary So Much
You’re collecting quotes for a new website, and one is much more expensive than the other. That doesn’t necessarily mean someone is overcharging – often each one offers something different under the same name. In this article, you’ll find out what goes into the price of a website, why quotes differ and how to compare […]
Website Traffic but No One Gets in Touch: What to Check First
Your analytics show visits, but the phone is silent and your contact form hasn’t produced a single inquiry in weeks. Before you start redesigning or putting more money into ads, check a few things in the right order. Often it isn’t one big mistake but a few small ones that add up. In this article, […]