The End of One-Off Virals: Why Brands Are Creating Their Own “Series”

The End of One-Off Virals: Why Brands Are Creating Their Own “Series”

Every marketing team secretly dreams about it. You shoot one funny or controversial video, the algorithm picks it up and by morning you have half a million views. Champagne pops in the office, the charts glow green and everyone pats each other on the back. A week later, you sober up. You check your CRM, […]

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