Website Builder or WordPress: What to Build Your Business Site On
You want a business website, and you’re deciding whether to put it together in a website builder like Wix or Webnode or to go with WordPress. Either way is fine as long as it fits what you expect from your website. At Tronos, we build websites on WordPress, so we’ll say it up front: for […]
What Determines Website Cost and Why Agency Quotes Vary So Much
You’re collecting quotes for a new website, and one is much more expensive than the other. That doesn’t necessarily mean someone is overcharging – often each one offers something different under the same name. In this article, you’ll find out what goes into the price of a website, why quotes differ and how to compare […]
Website Traffic but No One Gets in Touch: What to Check First
Your analytics show visits, but the phone is silent and your contact form hasn’t produced a single inquiry in weeks. Before you start redesigning or putting more money into ads, check a few things in the right order. Often it isn’t one big mistake but a few small ones that add up. In this article, […]
Dynamic Personalization: Why No Two Visitors Should See the Same Page
Picture an absurd situation: you walk into a luxury car dealership and a salesperson comes over. Instead of asking what you’re looking for, he starts reciting a memorized script about trunk space and child seat anchors. A minute later, a teenager walks in to buy his first sports car, and the salesperson repeats the exact […]
E-E-A-T to the Rescue: Why Google Stopped Trusting Anonymous Websites
Imagine you have a terrible toothache and you’re searching the internet for quick help. You find an article full of medical advice. You check the author, and the name says: “Written by: Admin.” Or “Editorial team.” Would you trust that advice? Would you try it on your own body? Probably not. Google asks itself exactly […]
Web Accessibility (EAA): Why Poor Contrast Can Cost You Fines and Sales
Imagine investing thousands of euros in a new online store. You pick a beautiful, minimalist design – light gray text on a snow-white background, a hidden menu and elegant thin fonts. Your designer loves it. Then a customer shows up with harsh summer sun glaring on their phone screen and simply can’t see where to […]
Pricing Psychology: How to Present Prices That Feel Irresistible
You brought a visitor to your website. They read your great sales copy, understood every benefit, eagerly clicked through to your pricing… and closed the page a split second later. What happened? In most cases, the problem isn’t that you’re “too expensive.” The problem is how your customer’s brain processed that price. Your pricing page […]
Generative Engine Optimization: How to Show Up in Google’s AI Answers
Imagine your potential customer is looking for a solution to their problem. They type a question into a search engine, but instead of clicking through ten different pages, they get an instant, tailor-made answer generated by artificial intelligence. Will that answer mention your company as a trusted source, or will your competitors grab all the […]
E-commerce Copywriting: Stop Copying Supplier Product Descriptions
You import an XML feed from a wholesale supplier, and 5,000 products magically appear in your online store within minutes. Add a few nice photos, set the prices and wait for the flood of orders. Sounds like the e-commerce dream, right? In reality, it’s the fastest way to bury your store in invisibility. If you […]
A/B Testing in Practice: Find Out What Your Customers Really Want
Picture a typical meeting about a new website. The designer says the “Buy” button should be red because it stands out. The CEO thinks it should be blue because it matches the logo. The copywriter suggests changing the text from “Buy” to “I want it.” Who’s right? The truth is, nobody’s opinion matters. The only […]