Dopamine Bankruptcy: Why Customers Are Tired of Points and Streaks
We collect virtual flames for opening an app. We spin a digital prize wheel to win a five-euro discount. Every other piece of software greets us after login with confetti and badges for hitting our “daily goal”. For the past decade, everything on the internet has tried to gamify us. The market has reached a […]
The Death of 5-Star Reviews: Why Buyers No Longer Trust Review Sites
Open the website of an average B2B company. Right on the homepage, a huge badge hits you in the face: “Rated 4.9 out of 5. Our customers love us!” Below it shine five perfectly written reviews from people who sound like they stepped out of an ad flyer. Five years ago, this worked. Today, it […]
Customer Onboarding: Why the Real Sale Starts After the First Invoice
As we’ve already shown in our articles on performance advertising and pricing, winning new B2B clients costs you a fortune today (CAC – customer acquisition cost). Your sales team sweated blood, you made a great video sales letter (VSL), you won a tough tender and finally signed a contract worth tens of thousands of euros. […]
B2B Referral Programs on Autopilot: Leads Without Awkward Begging
Any experienced B2B salesperson will confirm one essential thing: the fastest and easiest deal to close is with a client who came to you through a personal recommendation from another happy customer. Trust is already built, the sales cycle is much shorter, and there’s almost no pressure on price. Even so, most companies rely on […]
Ignoring Your Best Buyers? Why Your Funnel Can’t End at the Contract
We’re building on what we discussed in our articles on RevOps and maximizing customer lifetime value (LTV). Picture a typical B2B scenario: Your marketing and sales worked in perfect sync. They grabbed attention, handled objections, and the client ceremoniously signed a one-year contract. The salesperson rings the bell, the company celebrates and… the client is […]