Google Ads Before Christmas: Budget, Bidding and Delivery Deadlines
For most online stores, the stretch from Black Friday to Christmas is the busiest time of the year. People search for gifts, compare prices and decide fast – and once the last delivery date passes, purchases drop off sharply. We’ll show you how to adjust your budget, bid strategies and ads for this period so […]
Product Photos for Your Online Store: Supplier, DIY or Photographer?
In an online store, customers can’t pick up the product, so your photos do the salesperson’s job. You have three options: use photos from your supplier, take them yourself or hire a photographer. Each has its place, and in practice they’re often combined. In this article, you’ll find a comparison, what to watch out for […]
Shoptet or WooCommerce: How to Choose an Online Store Platform
Choosing a platform for your online store is a decision you’ll live with for years. You can switch later, but it costs time, money and the hassle of moving data and redirecting URLs. In this article, you’ll find a fair comparison of Shoptet and WooCommerce, the situations where each platform fits, and the questions to […]
How to Build an Online Store Step by Step: From Idea to First Order
You can launch an online store in a hurry or after long preparation, and both can make sense. The difference is how many things you think through in advance and how many you’ll have to fix as you go. In this article, you’ll find the process from idea to first order, plus the questions to […]
Black Friday for Small Online Stores: A Plan for the Final Four Weeks
Small online stores can handle Black Friday in one of two ways. You can rush a discount onto everything and hope more orders make up for the thinner margin. Or you can prepare your offer, emails and ads a month ahead so the sale actually pays off. This article is a plan for the second […]