A Facebook Page is a great tool for promoting a business, a brand or a project. If you want to reach a wider audience, build a community and win new customers, Facebook is an essential part of your marketing strategy. In this article, I’ll show you how to create a Facebook Page from scratch, all the way to the basic settings.
1. Log in to your Facebook account
First, log in to your personal Facebook account, because Pages are created through a personal profile.
2. Go to the Page creation section
Click the menu (the nine-dot icon) in the top right corner and choose Pages. Then click the Create new Page button.
3. Enter the basic information
Fill in:
- Page name – the name of your business, brand or project.
- Category – choose up to 3 categories that best describe your Page (e.g. Café, Marketing agency, Online store).
- Description – a short text (up to 255 characters) that explains what your Page is about.
4. Upload a profile picture and a cover photo
- Profile picture – the recommended size is 180 × 180 px. Your logo or another recognizable symbol works best.
- Cover photo – the recommended size is 820 × 312 px (on mobile it displays at 640 × 360 px). Use an eye-catching visual, such as a slogan or a product photo.
5. Set up a call-to-action button
Once your Page is created, click Next, then Add button, and choose the option that best fits what you do, for example:
- “Contact us” (for companies and services)
- “Shop now” (for online stores)
- “Book now” (for restaurants and salons)
6. Customize your Page in the settings
Go to Page settings and adjust:
- Username (@username) – makes your Page easier to find.
- Business information – add your contact details, website and opening hours.
- Templates and tabs – customize how the sections are arranged (e.g. posts, reviews, offers).
7. Publish your first post
Before you start promoting your Page, publish at least 3–5 posts. These can be:
- A welcome to your fans and a short introduction to the Page
- Product or informational posts
- Photos and videos
8. Invite friends and promote your Page
Once your Page is ready, invite your friends to follow it and start promoting it through:
- Organic posts (regular content)
- Facebook Ads (paid ads to increase your reach)
- Sharing on other social networks
