Google Ads Before Christmas: Budget, Bidding and Delivery Deadlines
For most online stores, the stretch from Black Friday to Christmas is the busiest time of the year. People search for gifts, compare prices and decide fast – and once the last delivery date passes, purchases drop off sharply. We’ll show you how to adjust your budget, bid strategies and ads for this period so […]
When Will Google Ads Start Working? What to Expect in the First Weeks
Your campaign has been running for three days, money is going out and the phone is silent. Is something wrong, or do you just need to wait? The answer depends on what exactly is happening in the campaign. In this article, you’ll find what’s normal in the first few weeks, how the learning period works, […]
Google Ads Management: What an Agency Should Do and How to Check
You pay an agency to manage your Google Ads, and every month you get an invoice and a report full of charts. But what’s actually happening in your account? In this article, you’ll find what good management should include, how often each task gets done and how to check it even without expert knowledge. Management […]
Switching Google Ads Agencies Without Losing Your Account History
Things with your agency just aren’t working anymore, and you want to try someone else. The biggest risk in switching isn’t the new provider – it’s what you can lose when you leave the old one: your campaign history, your conversion tracking setup (inquiries, calls or orders from your ads) and the data that automated […]
Consent Mode v2: How to Measure Campaigns When People Reject Cookies
Picture the horror. You open Google Analytics in the morning and see that your traffic dropped by 30% month over month. Your Google and Facebook campaigns suddenly report zero conversions, and your cost per acquisition (CPA) is flashing scary numbers. In a panic, you open your store platform or CRM, but there you notice something […]
Manual Google Ads Is Over: How to Regain Control of PMax Campaigns
Remember the promise Google made a few years ago: “Forget complicated keyword setups and manual cost-per-click adjustments. Give us a budget, a few images and some copy, and our artificial intelligence (Performance Max) will do everything for you.” Sounds tempting, right? The problem starts at the end of the month, when you look at the […]
Google Performance Max: Gold Mine or Money Pit?
If you’ve opened your Google Ads account lately, you’ve seen it. Google pushes you at every step to create a Performance Max (PMax) campaign. It promises that AI will handle everything for you—just set a budget, upload a few photos, and the system will automatically bring you customers from all over the internet. Sounds perfect. […]
SEO and PPC Aren’t Enemies: How to Combine Them for Maximum Profit
Ask an SEO specialist and they’ll tell you that paying for every click in Google Ads is throwing money away. Ask a PPC specialist and they’ll tell you that waiting six months for the first SEO results is suicide these days. The result of this never-ending battle? Companies often split their budgets and run two […]
Retargeting 2.0: How to Win Back Customers the Smart Way
In digital marketing, it’s often easier to reach someone who already knows you than a brand-new visitor. That’s where retargeting comes in – it lets you re-engage users who have already shown interest in your product or service. But modern retargeting – or Retargeting 2.0 – goes beyond classic “follow-up” ads. It’s about personalized, data-driven […]
When Remarketing Is Worth the Investment and When It’s a Waste
Most visitors leave a website without buying anything or sending an inquiry. Remarketing – showing ads again to people who have already visited you – reminds them not to pass you by. But that doesn’t mean it pays off for everyone, every time. In this article, you’ll learn when to invest in it, how to […]